Internet Marketing

Search Engine Optimization

Search engine optimization (SEO) considers how potential customers find your products or services in search engines. SEO is by far the best way to influence greater visibility in search engines to produce a consistent stream of qualified traffic to your website. Consider SEO services if you're interested in:

  • Gauging the competitiveness of your online search market through detailed competitor analysis
  • Reaching potential customers who are much more likely to convert because they are already expressing interest in the products and/or services you offer from their search query alone
  • Achieving increased website traffic, higher conversions and a significant ROI with a comprehensive SEO strategy

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About Search Engine Optimization Services from CodexSoft

Search engines are the gateway through which potential customers find your product. Placement in the top ten rankings for relevant keywords on search engine results pages is crucial for any business wishing to continue being competitive in the 21st century.

After implementing a customized, well-researched, and properly-executed search engine optimization campaign, your business will see a massive influx of new leads. As one of the world's top search engine optimization companies, CodexSoft has the expertise, dedication, and proven track record of excellence to make sure your online search engine optimization campaign is successful and profitable.

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The steps we take to optimize your website:

1. Competitive Analysis

Our search engine optimizers first pick a list of keywords that relate to your business and see where your competitors rank, as well as identify any new competition. We can then organize a list of the top five websites that appear after conducting each search and gauge the competitiveness of your online search market.

2. Keyword Research and Identification

The most relevant and specific keyphrases are selected, based on your existing analytics data (if available), competitor’s meta tags, and keyword discovery tools.

CodexSoft then chooses the best words and phrases relevant to the competitiveness of your search market. Ideal keywords range from extremely general (more competitive) to very specific (less competitive). Specific keyphrases do not necessarily mean fewer conversions: the more specific the keyword, the more focused the traffic.

If your search market is saturated with businesses optimizing for your keywords and phrases, CodexSoft researches your market intensely to select keyphrases with high search volume that have been overlooked by competitors. As one of the top search engine companies in the industry, we know that if your competition has not taken the steps to optimize their websites, ranking for general keyphrases and terms comes very easily to your new website.

3. Title and Meta Tag Optimization

Next, CodexSoft implements your researched keyphrases in the necessary places on your site. We do this to achieve real search engine optimisation for your site, meaning each page you have helps drives traffic to your site.

One of the most important locations for your keyphrases is within your titles. We determine a hierarchy for the pages in your site, placing the more general keywords on pages with the most links so that your pages are search engine optimized in the most efficient order.

Although meta description tags (the descriptions under search results) don’t affect your site’s ranking in search engine results, they need to be well-written and enticing to encourage people to click onto your site. CodexSoft’s professional SEO copywriters write descriptions that attract visitors and add your heavily-researched keywords in all the right places on your site.  

4. Keyphrase Incorporation into Website Copy

CodexSoft’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords for the most successful search engine ranking results.

For example, when writing our pages for search engines, we include keyphrases that relate to our target market, like [Harrisburg search engine optimization] or [York PA search engine optimization] and [Lancaster search engine optimization]. By doing this, we cover the metropolitan areas of Central PA.

Another relevant key phrase is [search engine optimization PA], since we are a Pennsylvania search engine optimization company or search engine optimization pricing. Also, since we are one of the few search engine optimization companies, to publish our pricing we might use a phrase like [SEO pricing PA]. Much like these examples, all of your keyphrases and website copy must target your market as specifically as possible.

If you’d rather write your content yourself, CodexSoft can add your chosen keywords to your copy, taking care to preserve the flow and style of the original text.

5. Website Submittal to Search Engines

Once your site is optimized, we submit your site to major search engines using XML sitemaps. It typically takes 2 to 4 weeks before they index your site completely.

6. Link building

Search engines measure the importance of each website through the number and quality of inbound links the site receives. Relevant inbound links can do wonders for search engine rankings.

CodexSoft can procure many one-way, high-quality links to your website. Our leading linkbuilding strategies set us apart from other internet marketers.

7. Statistics, Trends and Metrics Monitoring

CodexSoft gathers valuable statistical information from your site and transforms the data into specific marketing strategies that can improve your site’s performance.

Our search engine monitoring tools keep track of every visitor to your site. Based on the reports our tools generate, we tweak your website to maximize conversions and keep targeted traffic streaming into your website.

Choose CodexSoft for All Your SEO Needs

When your website is designed with search engine optimization in mind, your site will experience increased website traffic, a higher number of conversions, and a significant ROI. As one of the best search engine optimization companies in North America, we can give you real results—and change your business for the better.

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Visit our SEO packages page for additional information on our SEO plans and services.

Ready to work with one of the best SEO companies? Call 888.449.3239 or contact an expert online to start boosting traffic to your website.

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